The PWIA Conference turns 5 years old in November so to celebrate we are going…
Registration and Networking Coffee
Opening Remarks and Welcome: The Changing Landscape of Advocacy
This is a new era for representing our causes and organizations. The tools and tactics have changed, the audience has changed. Are you changing with it?
LeeAnn is a former federal lobbyist turned professional development guru. She found her passion for educating and training women during her 10 year tenure on the Board of Directors of Women in Government Relations where she also served as President from 2009-2011. In 2013 LeeAnn co-founded the PWIA Conference which is an annual meeting of women advocates taking place this November 16 & 17 in Washington, D.C.
Make Your Message Stand Out!
This one-hour talk includes written and interactive exercises to help you increase the efficacy of your communications relating to your cause. Whether you seek visibility, engagement or funds, this session will help you craft and deliver a message that stands apart from the noise.
Marianna is a dynamic speaker, public speaking and communications coach, and author who has trained more than 25,000 individuals to communicate more effectively. When she is not coaching a client, she is working on “Pay Attention to the Brown M&Ms,” a business book to help first-time job seekers land employment. She is the author of 21 Ways to Engage Your Audience. She holds a B.A. in English from Northern Illinois University, and is a graduate of the Second City Conservatory.
Fundraising for Advocacy
We were all awed by the incredible results of the ALS ice bucket challenge. How do you capture lighting in a bottle for your organization? During this session we will cover the building blocks for fundraising to help propel your advocacy to the next level. We will also address technology and social media for fundraising.
In her role at the firm, Caitlin helps clients learn how an organization’s mission acts as an impetus to reach its fundraising goals. She also helps clients understand their reach and overall impact on their surrounding community. Clients served include the Evanston Community Foundation, Georgetown Visitation Preparatory School, Providence Health Foundation and Roger Williams University.
Ladies Luncheon: A Fireside Chat with Desiree Rogers
Desiree Rogers was appointed CEO of Johnson Publishing Company in August, 2010. Rogers has known the company for over 20 years through personal relationships with the Johnson family and comes to the position with an extensive track record in brand rebuilding. Most recently, Rogers served as the White House Social Secretary for President Obama where she spearheaded the establishment of the White House as the people’s house where she managed over 350 events. In addition she has extensive corporate experience and a network of relationships built over 25 years. Rogers has a BA degree in Political Science from Wellesley College and a MBA from Harvard Business School.
Nora Daley is the Chair of the City of Chicago’s Cultural Advisory Council. Daley also is the Chair of the Board of Trustees of Steppenwolf Theatre Company, one of the nation’s leading ensemble theatres, producing up to 16 productions each year in its three Chicago theater spaces – including programming dedicated to the development of new plays and theatre for young adults. Daley serves on the board and executive committee of After School Matters and the Frances Xavier Warde School. Daley also serves on the board of the Terra Foundation for American Art and Navy Pier, Inc. and on the advisory boards for the Harris School of Public Policy at University of Chicago and the Illinois Justice Project. Daley received a BA in Art History from Fairfield University. Daley lives in Chicago with her husband and three children.
Visibility for Your Cause
How to develop a successful online presence and measure results. Whether you are a small non-profit or large association your online presence could probably use a shot in the arm. Are you doing all you can to maximize visibility for your organization or cause and how do you measure that?
Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Tools and Tactics for the Modern Advocate
There is no escape from technology when engaging in a modern advocacy campaign. What tools are available and what are the benefits of each? We will discuss social media platforms, target lists, filtering out chatter and spending your time on messages that matter. We will cover “social advertising,” reaching media, engaging the audience through promotions and effective writing for the web.
Mana and her team focus on driving traffic to clients’ websites and building profitable connections through social media and content marketing. Mana’s mission is to bust digital marketing myths and put marketing back in social media marketing. Mana has taken the state over 100 times in the last 3 years speaking to groups like Techweek, SES, Social Media Week, MPI TechCon, 312Digital and Marketing Profs University. A staunch STEM education supporter, Mana serves on the Board of the Illinois Math and Science Academy Fund. In March 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office. Connect with Mana on Twitter @manamica and Google+.
Panel: Bringing Value to Your Association through a Robust Advocacy Program
One of the prime benefits of association membership is advocacy. You play a critical role in representing and promoting your cause, issue, industry or organization. Learn how you bring value to your organization and what you could do better.
Originally from Washington, DC area. Michelle joined Association Forum on September 15, 2014. She earned her bachelor’s degree in Bachelor of Science from Strayer University and Master’s degrees MBA and MS University of Maryland, and previously has held positions with American Society for Quality (ASQ) and American Society for Association Executives (ASAE). Michelle has more than 20 years of experience with the association market and is a member of ASAE and WSAE. At Association Forum, she is the President and CEO. When she isn’t busy advancing the association management profession, Michelle likes to run and experience new restaurants.
Lynne Thomas Gordon is the CEO of AHIMA with offices in Washington, DC and Chicago. AHIMA is a membership association representing over 101,000 professionals responsible for health information management and applied informatics. The Association is dedicated to improving the quality of health records and committed to advancing the profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning.
Prior to this, Gordon was Associate Vice President for Operations at Rush University Medical Center and Director of Rush Children’s Hospital in Chicago, IL where she was responsible for all women and children services for the hospital, faculty group practice and ambulatory operations. She remains on the faculty of Rush University Graduate Program in Health Systems Management.
Gordon has served on the Board of ACHE and was awarded their Early Career Healthcare Executive Regent’s Award. In 2012, she was named as one of eight influential women in health information technology by FierceHealthIT and last year received Becker’s Healthcare Leadership Award and the Presidential Alumni Award from her alma mater, The Medical College of Georgia.
Mary Eiken is Executive Director of the Society of Gynecologic Oncology (SGO) and their Foundation, The Foundation for Gynecologic Oncology. She received her undergraduate degree in nursing from the U of Iowa and graduate degree from DePaul University. Mary has been with the organizations for nearly eleven years. During her time she moved the organizations from a management firm to a self-managed environment. She has implemented strong governance, policy, procedures and three strategic plans over the course of the eleven years. She has grown the membership by 50% along with non dues revenue.
Her passion for quality, outcomes and improvement has allowed her to collaborate on several research projects and publications with volunteer leaders. She has enhanced the organizations presence in Washington DC through strategic partnerships and expanding the advocacy programs to include Capitol Hill visits and partnering with patient survivor organizations. Mary is a past board member of the Association Forum of Chicago land where she has volunteered in many different capacities with the Forum. She is also active in the American Association for Medical Society Executive (AAMSE) and Be Bright Pink. In her spare time she is passionate about her family and community.
Networking happy hour, no host bar
Join us by the bar to discuss what you learned, make new relationships and rekindle old ones.
The PWIA Conference turns 5 years old in November so to celebrate we are going…
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