Washington, DC – May 1, 2015 This week organizers of the Professional Women in Advocacy Conference announced Desiree Rogers will be a featured speaker at the June 2nd Workshop at Chicago’s Drake Hotel. Ms. Rogers will speak during the luncheon in a fireside chat style format. The interviewer (TBD) will ask her questions about her career, her politics and her role as Chief advocate and promoter of the City of Chicago.
Desiree Rogers was appointed CEO of Johnson Publishing Company in August, 2010. Rogers has known the company for over 20 years through personal relationships with the Johnson family and comes to the position with an extensive track record in brand rebuilding. Most recently, Rogers served as the White House Social Secretary for President Obama where she spearheaded the establishment of the White House as the people’s house where she managed over 350 events. Rogers has a BA degree in Political Science from Wellesley College and a MBA from Harvard Business School.
Other topics covered during the workshop include the changing landscape of advocacy, fundraising for advocacy, how to amplify your message, measuring the success of your online efforts, tools and tactics for the modern advocate and bringing value to your association through a robust advocacy program. At the end of the workshop participants can share what they learned and make new contacts at the informal networking happy hour.
Contact: LeeAnn Petersen at Leeann@womeninadvocacy.com, 202-744-6077