Burson-Marsteller and National Journal to team up to discuss content marketing and reputation management
Washington, DC – August 28, 2014 Organizers of the 2014 PWIA Conference welcome Burson Marsteller as a session sponsor. In a session entitled “Content Marketing for Reputation Management” Burson-Marsteller’s Public Affairs Practice Chair Ann Davison will share techniques for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive a desired action. The session will discuss uses of news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. The goal of content marketing should be to provide consistent, high-quality content that solves a problem. Accompanying Davison on the panel will be a representative from National Journal to give a media outlet perspective on content marketing.
Burson-Marsteller is a leading global public relations and communications firm whose strategic insights and innovative programming build and sustain strong corporate and brand reputations. The firm provides its clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. See more at: http://www.burson-marsteller.com/who-we-are/about-us/#sthash.N58UEjL1.dpuf