The PWIA Conference this week signed The Herald Group (THG) as a session sponsor to lead a discussion called “Mission Coalition – Aligning Like Minded Partners” on Friday, November 21st. THG has been involved in some of the biggest policy and advocacy campaigns of the past 10 years. The firm offers the best of both worlds – the full-scale capabilities and reach of a large firm with the servicing and attention of a small firm. They create comprehensive, strategic campaigns combining innovative tools and tactics with sound communications strategies, to help organizations understand, adapt to and effectively leverage the high-stakes public affairs landscape with targeted, successful results. Their services include strategic communications & issue advocacy, crisis and litigation communications, grasstops & grassroots, digital campaigns, advocacy advertising, public opinion and litigation research.